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Superb Shopping with Style in Villach

More than 77,000 passers-by who visit Villach's city center each year cannot err.

Here in this beautiful center you can browse and stroll to your heart's content, discovering everything from a mother-of-pearl button to a hand-forged jewel; from a bouquet of flowers to a crocodile-style handbag; Here you can have all things the heart desires. Even your rest periods will prove to be equally pleasant in the many lovely cafés and gastronomical establishments. Therefore, it is small wonder that Villach's Hauptplatz ranks among the Top Ten of Austria's most popular shopping areas.

Where the trade mix fits, cars are banished, with parking spaces provided close by. The atmosphere is so inviting, it actually becomes a pleasure to attend to one's errands. At the same time, shopping is not only to be enjoyed in the shops, but also in the several open markets. The Organic Farmers' Market on Hans-Gasser-Platz offers its rigorously controlled products for sale every Friday from 11 a.m. to 5 p.m. It is impossible not to enjoy the smells and tastes of the freshly-baked bread, the fragrant "Reindling", organic bacon, cheese, and curd. You will discover an even more extensive assortment of products on offer at the farmer's market at Burgplatz and in the market hall, open every Wednesday and Saturday from 7 a.m. to 1 p.m. Here, products range from freshly cut meats to fruits, vegetables, and herbs of the season.

In addition, the many city center events make a visit to the city particularly attractive. Over the past years the Street Arts Festival and the Alpe Adria Ceramics Market, with over 70 artists from Austria and from abroad, added extra flair and character to the shopping experience. And in such a vibrant and lively environment, one´s shopping experience becomes especially exciting and satisfying. The highlight and conclusion of the carnival season is the big Carnival Parade on Carnival Saturday, passing through the city center of Villach. At this time, Villach is transformed into a festive stage of carnival, and even in the shops and pubs the staff are all costumed. And when about 50,000 spectators admire over 4,000 bearers of traditional costumes on the first Saturday in August, then the Villacher Kirchtag - Austria's biggest traditional festival - is celebrated and the city at the Drau River presents its happiest side.

Enchanting also is the atmosphere of Advent season, when the fragrance of hot, roasted chestnuts drifts through the alleys. This is a time to have a warming and joyful gathering with friends for a mulled wine drink at one of the many booths in the Christmas Market around the Stadtpfarrkirche. Join or watch your offspring ice-skating on Rathausplatz, which each year is transformed into a light-emblazoned ice-arena in the cold season.

Visitors especially appreciate the courteous service they receive in Villach's many City Shops, receiving the attention and quality advice needed for a wise selection. And the support does not end with your purchase: If repairs, modifications, service or installations should be necessary, you are in the best of hands. If you are looking for unique, interesting and extraordinary items, then Villach is the place to be: you will definitely find them here.

Come to Villach - where shopping is a beautiful experience!